A form of amusement, recreation, or pleasure. It can be something as simple as a fun restaurant, or as complex as a theater or film production. Entertaiment has a strong sway over different cultures, and has demonstrated an endless potential for creative remix. Entertaiment also has a high degree of familiarity, making it more durable and enduring than many other art forms. The word is derived from the Latin intertenere, or to hold inside; it also has its root in the Indo-European ten, meaning to stretch. See more articles on Entertainment. Click the buttons below to read more. Subscribe to the TEN Blog to keep up with news and trends in digital advertising.