Fashion is an area of culture and identity, a form of self-expression, often influenced by the spirit of the times. It is a multi-billion dollar global industry that influences and drives social movements as well as reflects the world in which we live. It can be viewed as art, a form of communication, and even a way to communicate a message that can create distance or closeness in groups (think the goths, skaters, preps, herbs).
The concept of Fashion is constantly changing and evolving as new trends are created, and old ones fade away. A trend can be a specific item of clothing, or a general change in style or design aesthetic. Whether it is bell-bottom jeans or baggy designer clothes, the changes in fashion are driven by consumer demand. This demand can be shaped by the influence of celebrities, social media and viral memes. It can also be influenced by the design process itself, with consumers being asked to choose fabrics, colours and styles to create unique pieces.
The beginning of continuous and accelerating change in Western dress can be traced back to late medieval times. The evolution of the corset is perhaps one of the most dramatic examples. Fashions have also accelerated in recent times with the development of ready-to-wear that has brought high fashion to the masses. However, some people feel that the cost of fast fashion is not sustainable, both economically and environmentally. In a societal context, some argue that the rapid pace of change in fashion is an attempt to keep up with the ever-changing environment we live in.